iPad iPhone and BlackBerry surpass in popularity among ... - Techtudo

A survey conducted by the institute iPass shows that the iPhone is dominating the enterprise market, traditionally dominated by BlackBerry. 2,300 employees spread over 1,100 companies around the world were asked about the devices they use in their professional activities, and the result shows that almost half of respondents use the iPhone as a business tool.

Research shows that the fall of the use of BlackBerry devices in an interval of 12 months was not as great as you think. The devices from Research In Motion are used for 32.2% of respondents (compared to 34.5% in 2010). In contrast, the growth of iPhone among business users was significant. In 2010, 31.1% of respondents used the Apple smartphone at work. Today, that number is 45.0% - almost half the market.

To complete the bad news for RIM, the projections for 2012 are not the most favorable: the forecasts made by iPass put BlackBerry devices in the fourth position among the major systems on the market in future acquisitions of users. RIM's platform is behind the iOS, Android and Windows Phone 7.

Moreover, even your new tablet, the BlackBerry Playbook, failed to get attention in your target audience: only 6.2% of professionals surveyed use or plan to buy this model from RIM, while 84.1% have (or possess) an iPad to work.

All is not lost for RIM. While the numbers clearly show a change in behavior of the corporate user, the BlackBerry remains the dominant device in North America, where 49% of respondents say they use it. On the other hand, corporate users are failing to use mobile-specific corporate functions, adopting models that offer these properties. Now, they prefer a more casual and simple interface.

Another observation is that most companies now allow their employees to use non-smartphones managed by companies, another feature of the BlackBerry devices. Among the companies surveyed, 73% release their employees to use their smartphones to access private corporate resources of the company. The reason for the decision is the low operating cost, since the process of developing an application installed on the phone of an employee is less costly than the acquisition of various BlackBerry smartphones.

Via IntoMobile.