Calderaro Network Communications (RCC) innovates once again by launching a software package that puts it even closer to your audience. Are already available free on the App Store, Apple’s iPhone applications and Skins: Urban Tambaqui, New Criticism and FM Peter Pan Manaus. The official launch is today, but the programs already have hundreds of downloads, attesting to the wise decision of the RCC in betting on applications for mobile devices to present their clients and listeners. According to the director of corporate marketing, Tomaz Dissica Calderaro, are already developing applications for all companies in the Network.
Apps offer, above all, convenience to users. Those who download the Tambaqui Urban, for example, will have in the palm of the hand all the deals available on the site. The program allows purchases to be made directly by phone, without the need to print receipts. “You also know the location automatically, using maps, the partner that provides the offer,” explains chief technology officer, Raphael Sant’anna.
In the case of New Criticism FM radios and Peter Pan Manaus, and listen to the programs through the Internet, anywhere in the world where access to the network, Internet listeners can also check the program schedule and interact with the speakers through Twitter.
The applications were developed by the company DR2 Amazon Mobile, which specializes in apps for iPhone, iPad, and Android. Four months of developing apps for radio stations and six months to complete the application Tambaqui Urban. The new software is constantly improving.
immediate success
Publication of the apps in the Apple store there in September to go through the “sieve” of the company. The success was immediate. Only the application of Peter Pan Manaus has had more than one thousand downloads. The New Criticism has also FM app is playing through hundreds of iPhones and Urban Tambaqui is already closing shop via mobile phone.
Raphael Sant’anna estimates that with the popularity of smartphones, there is an explosion of mobile devices on the market. In this context, mobility applications become increasingly important channels of interaction available to users anytime anywhere.
Brazil is the country where Internet access via mobile devices grows longer, primarily through tablets and smartphones. According to ComScore, a market research company that serves some of the largest Internet companies, growth in the last four months was higher than 60%.
RCC could not be left out. New applications of the network companies are already in advanced development. One of the most anticipated of the newspaper is CRITICAL that promises to revolutionize.
Three questions for Dissica Calderaro RCC Marketing Director
1) The development of mobile applications is a new experience for the network
R – With the launch of apps, we are entering a harvest that is new for us, they do not have much expertise. But we decided to take up the challenge because innovation is in our DNA. We are launching, initially, three applications for vehicles of the network: Urban Tambaqui the site, and the New Criticism FM radios and Peter Pan Manaus. Are iPad and iPhone apps that will bring us even closer to our audience.
2) With the launch of apps, there is a goal to be achieved?
R – We have an immediate goal in terms of volume of downloads. Our main goal is to honor those who have always honored. Therefore, these applications are present to our listeners, clients and partners. Were developed in Manaus, an Amazon company. We did not get anything out. We believe in our own land-power left over to do anything with the highest quality.
3) The other vehicles in the network also will have their applications
R – The idea is that each company has its and are already in development. We decided to just throw these three because there is no reason to wait. As had downloads, which attests to the well received by our audience, we disclose it better soon. The application of Peter Pan Manaus, for example, with short exposure time at the Apple store already has over one thousand downloads. This gives us a great pleasure and the certainty that we are on track in line with our audience.
A year of much ‘action’ to the Network Calderaro
The year 2011 has been a lot of action for the Network Calderaro. In January, the network put on a street campaign focused on “renewal”, inviting the company to roll up our sleeves and build a year of positive changes. Since then, a series of special covers has marked the great family moments The Critique.
In February it was the turn of the “interaction”, when the newspaper went on to offer exclusive content through the bee tags. In March, “preservation” was the word of time, with the completion of the World Forum on Sustainability, in partnership with the College.
April was a month ” celebration, “with the 62 anniversary of that criticism. In June, the action was in double dose, with the start of service “orientation” of traffic using the helicopter RCCop, and with a special 3D edition to celebrate the “animation” of the Festival of Parintins.
September saw the start of the “deployment” of Ibope survey on TV audience Criticism, a big step for the local market advertising. October was the busiest month of the year, with the Casa Cor Amazon pointing the direction of “decoration” to the “adequacy” in graphic design and editorial in The Critique, and with the special edition marking the “inauguration” of the bridge Rio Negro.
And in November, the recognition of courage and journalistic quality, with the “award” the reporter Marcio Azevedo, TV Criticism, Award Embratel Journalism.
The hit series will be closed on December 31. And for 2012, which is preparing the network? Dissica Calderaro said the next campaign is not secret, but another word that begins with “s” surprise.
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