BlackBerry beats the iPhone already in businesses - Macworld Brazil

iPhone surpassed RIM devices (BlackBerry) smartphone as a greater presence in the workplace, according to a new study of corporate services company iPass mobility.

the last report of the company, which is offered every quarter and is based on responses from more than 2,300 employees in more than 1,100 corporations around the world, indicated that 45% of employees use iPhones, while that 32% use BlackBerry. Last year, however, the percentage of RIM's devices was 34.5%, while 31% said they prefer the Apple smartphone. The study also showed that Android had an impressive growth since last year, since 21% of employees said phones using Google's platform, compared to 11% in 2010.

In addition, the numbers indicate that Apple's dominance on the corporate market tends to rise as 18% of respondents replied that want to buy an iPhone in 2012, compared to just 2% who want a BlackBerry.

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companies more flexible
iPass said that these results do not indicate that the BlackBerry market share fell, but the rapid growth of alternatives in the corporate market, and devices like the iPhone Android. Overall, the company estimated that the increase of iPhones and Androids in business is "a reflection of more choice in the corporate market," since 73% of companies allows devices that are not managed by the IT industry content and access corporate resources.

companies are also more flexible: 58% of companies provide smartphones to its employees, a decrease compared to the rate of 66% in 2010.

The research

iPass is the second stu dy in recent months shows that the decrease in the presence of the BlackBerry device as the dominant companies. A survey by EMA (Enterprise Management Associates) in the last month rose to 30% of RIM smartphone users in companies with 10 000 employees or more plans to move to a different platform from next year. EMA stated that this will lead to a significant decrease in the BlackBerry market share in large companies, currently 52%.

"We expected to observe a loss of market share from RIM, but these results were more dramatic than we had anticipated" judge Steve Brasen, managing director of research at MPE. "Both companies and employees indicate that BlackBerry devices are leaving in large numbers and opting for iOS and Android platforms, and data were collected prior to failure of the BlackBerry service, which can further accelerate this migration.

RIM's market presence in the smartphone industry has declined steadily over the last two years. Nielsen said tha t the Blackberry this quarter represent only 18% of all smartphones used in the U.S., far behind Android (43%) and iPhone (28%). RIM suffered last month with a flaw that completely paralyzed the company's services for four days. In order to remedy the problem, the company offered free applications to consumers.